Employee advocacy is at the top of every company’s agenda, from global corporations to small businesses. You can guarantee success for any organization that creates employees who are also advocates for the brand.
Employee advocacy means that the workforce promotes the company. Workers are the most valuable resource that a business possesses. The employees keep the company running and make sure it is a success.
Every employer wishes to reach the point where its workers are recommending its brand. This blog will tell you why.
1. You Can Measure Results
Employee advocacy tells you that the company’s workers are highly motivated and engaged. Workers’ support for the organization creates improved morale. If a company’s staff is happy, they will perform quality work, which has the effect of improved outcomes. This improvement in results means the business progresses well.
High levels of engagement ensure that staff achieve their targets and even go beyond them. Motivated team members obtain new business, and they improve sales. Employee advocacy enhances all aspects of an organization.
2. Sales Increase through Word of Mouth
You may not have understood the power of employees telling their family and friends about your brand, your company ethos, and your benefits. The word of mouth approach is an essential form of marketing.
Members of staff who spread the word about your company improve its reputation, and promote its products or services. This communication about your brand helps the way people outside of your business see you. Employee advocacy leads to new leads and, therefore, more sales.
3 Creates A Positive Social Presence
There are three billion social media users across the world. The best way to increase awareness of your brand is to have employees promoting your company on any of the social media platforms.
Marketing can be as simple as thanking the company for a paid-for meal out on Facebook or sharing the newest company news on Twitter or LinkedIn. Posting on social media means employees are showing their pride in your business and their passion for its products or services. Workers are fully engaged.
4 Brings in New Leads
New leads and, therefore, new business will come from employees advocating for your products. Other organizations want to work with a company where the workers love what they do and let everyone know it. This motivated and happy workforce is much better to work with than a company where the employees are just going through the motions.
New clients will notice staff engagement and high productivity. High morale is apparent in the proficiency of work and the level of organization. Happy employees give exceptional customer service and communicate well about the company. Employee advocacy is the way to go for obtaining new business.
5 Recruit the Best Talent
The sky is the limit for businesses with employee advocates. Workers sharing positive information about your company will bring in new leads so your company will grow. This expansion means you will want to recruit the most talented new workers.
It is no easy task to find employees who have all the necessary hard skills but also the soft skills to hit the ground running. Recruitment can be stressful, and it takes a long time to get it right.
Employee advocacy means you will find the top workers will be approaching you. Staff who are busily recommending your brand vision and company mission create excitement around your business. This buzz will have candidates knocking on your door for a job, as you will have a great reputation as an excellent employer.